When I was approached by the client, they had no name in mind for their Real Estate holdings company. Knowing the client personally, I wanted to give a hat-tip to both his heritage and the love of his three nieces, individuals who he adores and treats like his little princesses—or, in this case, duchesses. While the logo only shows the number 3, the name of the holdings company, Tres Duquesas, is a bit more melodic and has a rhyming elements, making it easy to remember.
I kept catching glimpses of Chad’s logo on social media, and I loved it; but something seemed off in the alignment, to my eye at least, so I approached him and pointed out what I was seeing and offered to give it a touch-up.
I used the double Ls as the alignment point for the rest and turned them into a candle, which also served as the “i” in WICK. I also increased the weight of the font, aligned the two Ws, and condensed the logo, eliminating a lot of the blank space, making it more readable with a quick glance.
OLD LOGO
NEW LOGO
"Forge Branding was able improve my existing logo; he made it more appealing and user friendly. Excellent and timely communication. Would highly recommend."