I worked closely  with my two colleagues, Andy and Jessica (who were the runWestin   Concierges at the Westin Buckhead Atlanta), in creating  the flyer you see  below  in order to celebrate National Running Day.

While I didn’t actually create the brand standards for Westin, it was the job the first introduced me to the terminology, and any collateral that I created, even any email I sent out, had to adhere to the brand standards for the company. It was my first position in marketing, and I was introduced to terminology and concept that I use day in and day out while doing projects for my clients at FORGE.

While I worked there, I created a multitude of flyers and displays for sales conferences and various displays around the hotel. Below you’ll see the signs I created (using brand standard elements/collateral) to give a visual representation of The Westin’s Six Pillars, which were displayed during an important site visit from our owners.