Wick Wellness Logo Touch-up

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Wick Wellness Logo Touch-up

I kept catching glimpses of Chad’s logo on social media, and I loved it; but something seemed off in the alignment, to my eye at least, so I approached him and pointed out what I was seeing and offered to give it a touch-up.

I used the double Ls as the alignment point for the rest and turned them into a candle, which also served as the “i” in WICK. I also increased the weight of the font, aligned the two Ws, and condensed the logo, eliminating a lot of the blank space, making it more readable with a quick glance.

OLD LOGO

NEW LOGO

#QUADSQUAD Logo

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#QUADSQUAD Logo

WHEN DJ Deanne first moved all of her livestream shows to Twitch, I was a little sad because I thought the social outreach wasn’t as great as Facebook, but with Facebook LIVE becoming more and more problematic for streaming, the social outreach was a moot point, and the following on Twitch continued to grow.

As it turned out, Twitch had other perks that Facebook did not have: the ability to RAID other streamers with similar streams and build a bigger community of likeminded individuals.

Shortly after Deanne joined the Twitch community, she joined another—the #QuadSquad, and among the three other members of the QuadSquad were   Susan Esthera & Rick Corbo.

While Susan didn’t commission the creation of the QuadSquad logo, she was the first member I showed the logo to after creating a more concrete icon for the Thursday Twitch foursome to place on one of Deanne’s flyers.

Logo Design for GIldmore Realty

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Logo Design for GIldmore Realty

WHEN the world was locked down during COVID, my husband and I both agreed that we needed to diversify our income and decided to enroll in real estate courses.

Neither of us finished the course, unfortunately, as we decided a year later that we would be relocating from Atlanta to Tampa, but I designed a logo for our team before that was ever decided.

Inspired by the Biltmore Estate in name and aesthetic, we chose the name Gildmore because we imagined an upscale, luxury focus for our team.

Cabana Fever Livestream Event Flyers

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Cabana Fever Livestream Event Flyers

AFTER Deanne launched the House Arrest livestream, she decided she wanted to do an earlier Thursday event to kick off the weekend, an  event she decided to film (weather permitting) in her backyard to give it a real tropical cabana feel.

Below you’ll see some of the various flyers for the livestream.

House Arrest Livestream Event Flyers

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House Arrest Livestream Event Flyers

DEANNE and I have been friends for quite some time, but when COVID-19 hit, something unexpected presented itself, an opportunity to build something together (which led me to hone my graphic design skills further and ultimately launch FORGE). After some encouragement, Deanne decided to venture into the unknown realm of live-streaming… and with that House Arrest was   launched.

Property Collage for Westin Buckhead

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Property Collage for Westin Buckhead

I created a lot of presentations for my boss at The Westin Buckhead, and I managed to save a couple to share here; a property/amenity collage that appeared on our hotel’s landing page within one of our lead sources, in our Sales Kit, an Overview of the hotel’s event and room space information.

runWestin National Running Day Flyer

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runWestin National Running Day Flyer

I worked closely  with my two colleagues, Andy and Jessica (who were the runWestin   Concierges at the Westin Buckhead Atlanta), in creating  the flyer you see  below  in order to celebrate National Running Day.

Six Pillars of Wellness Posters for the Westin Buckhead

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Six Pillars of Wellness Posters for the Westin Buckhead

While I didn’t actually create the brand standards for Westin, it was the job the first introduced me to the terminology, and any collateral that I created, even any email I sent out, had to adhere to the brand standards for the company. It was my first position in marketing, and I was introduced to terminology and concept that I use day in and day out while doing projects for my clients at FORGE.

While I worked there, I created a multitude of flyers and displays for sales conferences and various displays around the hotel. Below you’ll see the signs I created (using brand standard elements/collateral) to give a visual representation of The Westin’s Six Pillars, which were displayed during an important site visit from our owners.