Kenny and I have been connected on social media for a while no, but we recently started talking more about his DJ career and where he wants to go with it. I’ve been giving him pointers with creating a consistent presence across all of his social media platforms, and also creating a recognizable brand so that promoters and producers can find him easier.

After running through a few designs with Kenny that weren’t really hitting the mark, I went back to the drawing board and Kenny mentioned that he really liked bright neon green and yellow.

Knowing the trends in the Promotional Products industry, I suggested a lime green and black logo that stood out. When I presented him with a few different options, we narrowed it down to the logo and the icon that you see below, but we’ve also developed a few variations to coordinate with some of the artwork, which you’ll also see below that.