When I was approached by Ted, one of the two founders of Alma y Tambores, he asked for a tribal feel for the logo and to somehow incorporate the djembe drum, the signature instrument of their sound.

Because Carlos (the other founder) was Puerto Rican and his heritage was also an influence for their sound, I wanted to incorporate the Taino symbol for the coquí, Puerto Rico’s very vocally recognizable frog, somewhere within the design as well.

The color palette was inspired by the 4 colors of the Native American medicine wheel, pictured below, and the final logo is picture above.