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Logo Design for Abraham Neri
As part of my Talent Management agency, Spark, I offer free graphic design to all of my talent, including logo creation or revision.
So when Abraham and I started chatting about the possibility of me managing him, the told me that he had a designer doing a logo for him already. Skip forward a couple months, and the designer still hadn’t given him any sort of progress on his logo, so I told him that I would take over the design.
After quite a few rounds of samples, he chose the purple and white TEXT+ICON logo that is pictured above in the header.
The brand standard of the logo is the purple and white you see, but I created a couple different color variations of it, which I’ve used on some of his SoundCloud set covers so that it blended with the design of the cover.
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The logo itself lends itself to infinite variations, which is a characteristic I like to build into all my logos (if the branding allows for or warrants it).