While I didn’t actually create the brand standards for Westin, it was the job the first introduced me to the terminology, and any collateral that I created, even any email I sent out, had to adhere to the brand standards for the company. It was my first position in marketing, and I was introduced to terminology and concept that I use day in and day out while doing projects for my clients at FORGE.

While I worked there, I created a multitude of flyers and displays for sales conferences and various displays around the hotel. Below you’ll see the signs I created (using brand standard elements/collateral) to give a visual representation of The Westin’s Six Pillars, which were displayed during an important site visit from our owners.